Friday, January 24, 2014

Changes in Dentistry

"My dentist just retired" exclaimed a patient after the dentist she has been seeing for over two decades retired.  A mix of disappointment and anxiety was quite evident in her comment..
With each retiring dentist or physician,   traditional healthcare, as we know it; is disappearing.  Hence the anxiety of these patients with long term relationships with their healthcare providers is quite understandable.

 With the infiltration of health maintenance organizations, personalized care has significantly eroded. Very few practices are able to balance current standards of regulation, digitalization, drastic insurance reimbursement reductions  and yet maintain one on one care. Unable to cope with the steep rise in multi faceted  challenges, many quality oriented health care providers have retired and or moved onto associate roles in corporate settings.

At conventions and other dental professional gatherings, I have been labeled a "walking dinosaur" for managing a solo private practice with traditional care.. With added vigilance and regular updating of technology and professional skills, it is still rewarding to extend personalized care to each of our patients. At the end of the day, there is more gratification with our professional work and patients certainly appreciate and value  the continuity of care.

"After all health care is a service where the building of trust, rapport and an ongoing relationship is just as important as rendering appropriate care" adds Dr. Cherukuri from her Chino, California practice.  "When the focus is on exceptional patient care, business aspects simply align themselves and fall into place.

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